To alleviate some of the sting that Toyota dealers might be feeling, the carmaker is giving them some cash depending on the number of Toyota and Scion vehicles the dealership sold last year. The checks are said to range from $7,500 to $75,000. Those who sold 4,000 or more new vehicles last year will receive $75,000.
Toyota is hoping that the dealers will utilize the cash for goodwill gestures toward customers affected by the unintended-acceleration recall. In an e-mail sent to dealers dated Feb. 2, Toyota Division General Manager Bob Carter said the company still has "full confidence and trust" in the dealers being able to take care of Toyota owners.
Carter emphasized that this is where the company wants to help. Carter announced that within the next few days, each dealer will get a check (with absolutely no strings attached). Toyota only asks that they "do the right thing" for Toyota customers.
Among the actions that US dealers have made during the recall are: extending service hours, adding greeters to their service drives, dedicating body shop capacity to expedite repairs, providing carwashes, increasing owner communication and providing complimentary maintenance service.
Carter also wrote that dealers are best able to identify the most effective actions to take in order to restore the confidence and trust that customers have in them.