Toyota will reach 1 million new-car sales in Europe within two years

Article by Christian Andrei, on June 9, 2011

Didier Leroy, Toyota Motor Corp.’s head in Europe operations, disclosed in an interview with the Financial Times that the company will reach 1 million sales from new vehicles in the region within two years, a level that it last obtained before the global financial crisis.

Leroy, who is CEO of Toyota Motor Europe, stated that there is “absolutely” no reason why the company should sell less than 1 million units in the region by 2012 or 2013.

He added that the company will start to expand in the pan-European market. In 2005, Toyota Europe first achieved sales of 1 million, and obtained a record 1.2 million in 2008, prior to sharply dropping during the financial crisis and being met with a series of recalls that adversely affected the company’s reputation.

Last year, the company sold 808,000 units in Europe and Russia, but its sales this year will be "much higher than that," Leroy told the Financial Times.

With the introduction of a new variant of Toyota Yaris compact vehicle later this year and the launch of the Lexus CT200h gasoline-electric hybrid compact hatchback, the company forecasts a boost in sales.

In addition, Leroy stated that the company expects to regain the 40,000 vehicle production units that had been lost in Europe after the March 1 disaster in Japan.

Topics: toyota, europe, sales

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