Toyota will target urban buyers with production version of C-HR Concept

Article by Andrew Christian, on October 9, 2014

Toyota is getting ready to introduce a production version of the C-HR Concept, which would be targeted towards urban buyers seeking an edgier offering than the RAV4. Toyota unveiled the C-HR concept at the recently 2014 Paris Motor Show. According to Toyota Europe sales chief Karl Schlicht, while the production version of the C-HR "would be a size below the RAV4," it would still be considered a C-compact segment crossover.

The C-HR is 4350mm long and 1500mm tall, slotting it in between the Auris compact hatchback and the RAV4 compact SUV. Schlicht remarked at the sidelines of the show that the target buyers for the C-HR are quite different from those for the RAV-4.

Toyota said in a statement that C-HR concept has the “essential combination” of compact packaging and agility required by customers having active, urban lifestyles. It was powered by a new gasoline-electric hybrid powertrain that provides much improved fuel efficiency.

The production version, meanwhile, may come with gasoline and hybrid powertrains, as well as a BMW-sourced diesel. The C-HR should provide an offer that is slightly larger and more spacious than a compact with a higher seating position than the Auris.

According to Schicht, a production C-HR will stand out in the compact crossover segment thanks to its design.

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