Toyota’s European sales show small increase despite earthquake problems

Article by Christian Andrei, on July 12, 2011

The European division of Toyota Motor Corp. recorded a 4.6 percent increase in sales in the first six months of 2011 to 425,639 deliveries, the company revealed in a statement last Monday. The results come four months after the March 11 earthquake and tsunami in Japan that caused major problems in delivery and supply for the company.

Didier Leroy, Chief Executive Officer of Toyota Motor Europe, commented that the upward sales trend this year reflects the strength of the company’s product range especially the hybrids.

He added that this also reveals the “fighting spirit” of the people at the company worldwide as well as the “great relationship” that Toyota has with its suppliers who worked together with the company to reduce supply concerns from the March disasters.

Moreover, Leroy disclosed that the company is now speeding deliveries up in order to meet customer demands and, at a minimum, to reclaim its planned volumes through the remaining parts of the year.

The company is confident of obtaining increased sales volume annually, Leroy stated. During the first half of the year, the company’s sales in Europe increased 3 percent to 403,656 units. Sales for Lexus increased 42 percent in the region to 21,983 units from the same period last year.

In total, the company and Lexus sold 46,121 units of hybrid vehicles in Europe, which is a gain of 31 percent in year-on-year figures as well as 11 percent of total Europe sales.

The company intends to market 10 hybrid vehicles by 2013. Output in Europe was brought back to full capacity during the start of June and has almost reached full levels again in Japan, the company disclosed.

Topics: toyota, europe, sales

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