Toyota’s sales chief predicts 13% increase in U.S. light-vehicle sales next year

Article by Christian A., on November 17, 2010

Toyota Motor Corp. predicts that its light vehicle sales in the US will increase by up to 13% next year, according to Bob Carter, sales chief for the Toyota brand in the US. Carter pointed out several factors that will influence this increase, including a slight increase in sales of pickup trucks.

Toyota anticipates industry sales in 2011 to range from 12.5 million to 12.9 million, a marked increase from this year's expected rate of 11.4 million to 11.5 million. At the Reuters Global Autos Summit in Los Angeles last Monday, Carter said that low consumer confidence continues to drag down the market.

He said that buyers have become more cautious about taking on debt. US sales suffered a low of 10.4 million new cars and trucks sold in 2009. But for a 10-year period before that, annual sales averaged 16.4 million vehicles.

Carter is optimistic though that the outlook of Toyota in the US is looking up as it recovers from the recall crisis that started a year ago, resulting to its biggest drop in sales from March to May.

According to Autodata figures through October, Toyota's US sales are nearly flat while the US market is up nearly 11%. In the last 12 months, Toyota recalled over 15 million vehicles worldwide, about 11 million of which were in the US, Toyota’s top market.

Carter said that before the recall, about 55% of Toyota new-vehicle buyers were new or returning to the brand. But from March to May, this figure fell to “the low 40s.” [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
While the BMW M3 is making some noise in Abu Dhabi with its San Marino Blue outfit, Porsche on the other hand, is catching people’s attention in Dubai as the...
by - May 23, 2017
We first heard of the fifth generation SEAT Ibiza earlier this year, and last week, the company finally revealed the all-new Ibiza at the international launch in Barcelona. The new...
by - May 22, 2017
The aftermath of the Takata airbag recall still largely resounds in the automotive industry, as big automotive companies like BMW, Mazda, Subaru and Toyota were extensively hit with what is...
by - May 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries