Toyota still can’t find the success in the world’s biggest auto market

Article by Christian Andrei, on November 9, 2010

Toyota's US sales fell by 4% in October as the overall market increased by 13%. And in China, it posted a 6% decrease to 61,000 vehicles. This is certainly a cause for worry as it marks Toyota's first year-on-year drop in China since April 2009.

Toyota needs to sell a lot more vehicles to be able to catch up with the market leaders in China, namely: General Motors, Volkswagen and Hyundai.

Toyota’s challenges include the recall crisis and the political tensions between Beijing and Tokyo. China's total market sales in October have not been released yet but it seems unlikely to have dropped.

In China, passenger-car sales were up 41% to 8.53 million through September. Including October's results, Toyota's sales in China were still up 17% for the year. There are theories on why Toyota is lagging behind. The most obvious one is that Toyota is still affected by the recall crisis.

Since many customers in China are first-time buyers, it can’t rely on a long history of customer loyalty.

The second theory is that the recent rash of anti-Japanese nationalism in China is expected to affect a company that many perceive to be the archetypal Japanese corporate entity.

As a result of the dispute over the islets in the East China Sea, there are diplomatic tensions that have prompted calls to boycott Japanese goods in China. [via autonews - sub. required]

Topics: toyota, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries