UK-built Toyota Avensis models to be exported to Japan

Article by Christian Andrei, on June 25, 2011

European styling and engineering in Japan has been in high demand, prompting Toyota to decide to export the Toyota Avensis, produced only at its UK factory in Burnaston, to its domestic market. The third-generation Avensis will start to arrive in Japan later this year, adding one more country to the other 47 worldwide.

Toyota will offer the Avensis Tourer estate versions that will feature a 2.0-liter petrol engine with Multidrive S continuously variable transmission (CVT), resulting to a high fuel economy and a low emissions rating.

Production starts in July. Toyota will start to ship the cars from the UK at a pace of 750 units each month. British Business Secretary Vince Cable said that Toyota exports 85% of the Avensis units and engines it builds at the Burnaston and Deeside plants in the U.K.

This move to export the Avensis to Japan is seen as a tribute to its workforce’s skills as well as the products’ quality and plants’ efficiency.

Toyota Motor Manufacturing (UK) Ltd Managing Director Katsunori Kojima said that when he met Fujio Cho, Chairman of Toyota on a recent visit to Japan, he had emphasized the importance of UK manufacturing.

He said that the selection of Avensis is considered as a “vote of confidence” for the factory and its products.

Looking for a car that’s fun to go around places? The 3rd generation of Toyota Avensis was recently launched at the Paris Motor Show. This all-new model brings a new dimension of comfortable ride, dynamic handling and superior quality in one package.

The all-new Avensis is designed and engineered in Europe and is assembled right inside of Toyota’s facility in Burnaston, UK.

True to its philosophy, the new improved transmission and diesel petrol engine live up to Toyota Optimal Drive standards. By 2009, Avensis owners can expect lower carbon dioxide emissions by up to 140g/km without compromising the driving pleasure and performance of the vehicle.

Takashi Yamamoto, Chief engineer for the New Toyota Avensis, talked about the huge efforts they put in order to come up with this new European flagship model. The team of 35 engineers from Toyota Motor Europe came over to Japan to join Toyota Motor Corporation’s developmental project. After it was completed, they brought home to Europe a valuable learning experience to share with the rest of the team. This, he believes is what makes the D-segment a highly successful endeavour.

The design of the new Avensis was conceptualised at the heart of the ED2 (Toyota’s Design Studio) in Southern France. One of the many challenges faced by car designers worldwide is to create a more environment-friendly car that doesn’t lack in the performance category. Other than that, people are now into compact yet spacious vehicles with fuel efficiency. Good thing, the all-new Toyota Avensis certainly has all of these.

In fact, Avensis’s new design incorporates Toyota’s Vibrant Clarity (a design language derived from the internationally renowned J-factor). The J-factor has all the elements in terms of Japanese quality and originality. In line with this, they come up with specific objectives designed specifically for the 3rd generation model such as impressive performance, lower emission, top of the line riding comfort, dynamic driving (all in one powerful compact vehicle).

This all-new generation Toyota Avensis will come in two variants. The Tourer and the Saloon. Both Toyota Avensis Tourer and Saloon will have a sleek sporty design. Except for the slightly raised and extended rear for the Saloon’s exterior, both cars will share many features.

• Measuring 1,480mm tall with 2,700mm wheelbase

• Overall length for the Saloon (4,695) and for the Tourer (4,765)

• Excellent aerodynamic system (Automobile drag coefficient of 0.29 for the Tourer and 0.28 for the Saloon)

• Backward slanted C- pillars and Forward flowing A-pillars

• Lowered Bonnet

All things considered, the new Toyota Avensis is wider because of the new platform. This growth is easily observable, a 50mm increase to 1,810mm with the track measuring from 30-45mm. The change in the position of wheels around the edges of the floorpan has led to a more powerful and sturdy look without putting excessive load to the vehicle.

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