Ford Motor Co. has announced that its new Focus will be priced from GBP15,995 (about $25,000) in the United Kingdom. In the U.S., Focus prices will start at $16,995 when it goes on sale early in 2011.
In March 2011, the car will be launched in European markets including the U.K., but Ford has not yet listed prices for the rest of Europe.
A Ford U.K. spokesman said the U.S. and U.K. market prices indicated varying refinement and specifications for different markets. The spokesman told Automotive News Europe that the Focus is "a global car that will be priced for local market conditions."
The new Focus is part of the One Ford plan to leverage Ford's global assets. In a news release, the company said that the European Focus will introduce an "impressive" range of high tech features to its segment.
Upscale technologies on the European Focus will include blind spot detection, optional low-speed anti-collision system, and parking and lane-keeping assistance software.
Standard equipment on the car includes Bluetooth, DAB digital radio, USB connectivity and Ford's Torque Vectoring Control technology, which distributes torque evenly between the front wheels.
The European Focus will come with three gasoline engines (some with stop-start technology) and four diesel engines. The Focus will be produced in the U.S., Europe and China and offered for sale in over 120 markets worldwide.