This 2010 TAG Heuer Tesla Roadster is a product of the coming together of Swiss luxury watchmaker TAG Heuer, a brand of luxury group Louis Vuitton Moet Hennessy (LVMH), and electric carmaker Tesla Motors. Revealed at the 2010 Geneva Motor Show, this one-of-a-kind collector's car boasts of an interior with avant-garde design elements.
We see that it has a special center console that will hold TAG Heuer's latest cutting edge concept watch to be revealed during a star-studded party at Baselworld 2010 in Basel on March 18.
The car is also featured with a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.
Jean-Christophe Babin, President and CEO of TAG Heuer, said that TAG Heuer, which has long collaborated with some of the world's most prestigious racing teams, is proud of this first ever partnership forged with an electric sports car company.
Babin added that this car is a match for high-performance drivers who are constantly in the lookout for products that are efficient, socially responsible and stylish.
He further pointed out that TAG Heuer and Tesla are two of the few companies currently achieving these ideals.
TAG Heuer is one of the most famous luxury brands in the world as a maker of avant-garde watches and eyewear as well as of premium mobile phones. Part of the luxury group Louis Vuitton Moet Hennessy (LVMH), TAG Heuer also traces its roots in the automotive sector.
Its founder, Edouard Heuer, received in 1911 the patent for The Time of Trip, which is the first car dashboard chronograph. He received another patent in 1933, this time for Autavia, which is the first dashboard timekeeper for both automobiles and aviation.
A maker of innovative chronographs and innovator of timekeeping technology since its inception, TAG Heuer can lay claim to being the watch brand with the longest and strongest link with motorsports and fantasy cars. In fact, TAG Heuer's watches and chronographs get their inspiration from motorsports.
Jean-Christophe Babin, president and chief executive of TAG Heuer, quipped that while the brand boasts of having a rich history and expertise with the most prestigious racing teams in the world, this marks the first time that it has partnered with a maker of electric sports cars.
Babin remarked that high-performance drivers are, more than ever, looking for efficient yet socially responsible and stylish products – something that TAG Heuer and Tesla are both offering.