Unique TAG Heuer Tesla Roadster to commemorate 150th anniversary

Article by Christian Andrei, on August 29, 2010

This 2010 TAG Heuer Tesla Roadster is a product of the coming together of Swiss luxury watchmaker TAG Heuer, a brand of luxury group Louis Vuitton Moet Hennessy (LVMH), and electric carmaker Tesla Motors. Revealed at the 2010 Geneva Motor Show, this one-of-a-kind collector's car boasts of an interior with avant-garde design elements.

We see that it has a special center console that will hold TAG Heuer's latest cutting edge concept watch to be revealed during a star-studded party at Baselworld 2010 in Basel on March 18. 

The car is also featured with a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.

Jean-Christophe Babin, President and CEO of TAG Heuer, said that TAG Heuer, which has long collaborated with some of the world's most prestigious racing teams, is proud of this first ever partnership forged with an electric sports car company.

Babin added that this car is a match for high-performance drivers who are constantly in the lookout for products that are efficient, socially responsible and stylish.

He further pointed out that TAG Heuer and Tesla are two of the few companies currently achieving these ideals.

TAG Heuer is one of the most famous luxury brands in the world as a maker of avant-garde watches and eyewear as well as of premium mobile phones. Part of the luxury group Louis Vuitton Moet Hennessy (LVMH), TAG Heuer also traces its roots in the automotive sector.

Its founder, Edouard Heuer, received in 1911 the patent for The Time of Trip, which is the first car dashboard chronograph. He received another patent in 1933, this time for Autavia, which is the first dashboard timekeeper for both automobiles and aviation.

A maker of innovative chronographs and innovator of timekeeping technology since its inception, TAG Heuer can lay claim to being the watch brand with the longest and strongest link with motorsports and fantasy cars. In fact, TAG Heuer's watches and chronographs get their inspiration from motorsports.

Jean-Christophe Babin, president and chief executive of TAG Heuer, quipped that while the brand boasts of having a rich history and expertise with the most prestigious racing teams in the world, this marks the first time that it has partnered with a maker of electric sports cars.

Babin remarked that high-performance drivers are, more than ever, looking for efficient yet socially responsible and stylish products – something that TAG Heuer and Tesla are both offering.

Press Release

2010 Tesla Roadster TAG Heuer

With the 2010 Tesla Roadster TAG Heuer, on display at the 2010 Geneva Motor Show, pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.

This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer's cutting edge concept watch.

This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches.

The car's exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies. The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion.

Relentless focus on technological innovation

Since its founding in an artisan's workshop in the Swiss Jura, TAG Heuer has become one of the world's best-known luxury brands -- maker of avant-garde watches, eyewear and premium mobile phones for refined consumers around the globe.

TAG Heuer, a star brand from the luxury group and worldwide leader Louis Vuitton Moet Hennessy (LVMH), also has deep roots in the automotive sector. Company founder Edouard Heuer received in 1911 the patent for The Time of Trip, the first car dashboard chronograph, followed in 1933 by the Autavia -- the first dashboard timekeeper for both automobiles and aviation. The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer is the watch brand that can claim the longest and strongest association with motor sports and dream cars. Both watches and chronographs are inspired and driven by motor sports, from Formula One to GT cars.

"TAG Heuer has a rich history and expertise with the world's most prestigious racing teams -- but this is the first ever partnership we've forged with an electric sports car company," said Jean-Christophe Babin, President and CEO of TAG Heuer. "We believe that high-performance drivers are increasingly searching for products that are efficient, socially responsible and stylish. TAG Heuer and Tesla are two of the few companies arleady achieving these ideals today."

Tesla Motors began developing an electric sports car in 2004 and remains the only automaker selling highway-capable electric cars. The Tesla Roadster accelerates faster than nearly any other supercar yet is twice as energy efficient as a Toyota Prius - the only car that delivers supercar performance guilt-free, with zero tailpipe emissions and a carbon footprint dramatically lower than any comparable sports car.

Based in California's Silicon Valley, Tesla has delivered more than 1,000 cars to consumers in 21 countries. Advertising Age magazine recently named Tesla one of America's "hottest brands." The Tesla Roadster is quickly becoming the must-have car among Hollywood celebrities, European royalty and socially responsible trendsetters worldwide.

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