Upcoming Maserati SUV will not use the Kubang name

Article by Christian A., on September 26, 2012

The production version of the eagerly awaited Maserati SUV will not use the Kubang moniker, which is the name given to the 2003 concept and to a show car that was introduced in 2011. Robert Allan, Maserati director of product planning, said that from the start, the Kubang name was only meant to be used on the concept.

They had planned to divulge the official name as the production of this model approaches. It’s believed that the production model will share many similarities with the 2011 show car. Within the past few years, Maserati has trademarked four seductive names: Ghibli, Milia, Cinqueporte, and Levante.

It’s not probable that Maserati will apply the Ghibli name to the polarizing SUV, Cinqueporte (“five-door”) would be following the naming precedent set by the four-door Quattroporte at the very least. Many reports have used the Levante name to refer to the upcoming sub-Quattroporte sedan but upon close examination of the trademarked names, it seems likely that “Levante” is meant for the SUV.

Some even believe that the name won’t be any of these four. Maserati hasn’t commented on these rumors yet. The Maserati SUV, which is expected to soon make its debut as a 2014 model, will get a Ferrari-built Maser V-8 and will be assembled at Chrysler’s Jefferson North Assembly plant in Detroit together with its platform-mate, the Jeep Grand Cherokee.

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