Upcoming Maserati SUV will not use the Kubang name

Article by Christian A., on September 26, 2012

The production version of the eagerly awaited Maserati SUV will not use the Kubang moniker, which is the name given to the 2003 concept and to a show car that was introduced in 2011. Robert Allan, Maserati director of product planning, said that from the start, the Kubang name was only meant to be used on the concept.

They had planned to divulge the official name as the production of this model approaches. It’s believed that the production model will share many similarities with the 2011 show car. Within the past few years, Maserati has trademarked four seductive names: Ghibli, Milia, Cinqueporte, and Levante.

It’s not probable that Maserati will apply the Ghibli name to the polarizing SUV, Cinqueporte (“five-door”) would be following the naming precedent set by the four-door Quattroporte at the very least. Many reports have used the Levante name to refer to the upcoming sub-Quattroporte sedan but upon close examination of the trademarked names, it seems likely that “Levante” is meant for the SUV.

Some even believe that the name won’t be any of these four. Maserati hasn’t commented on these rumors yet. The Maserati SUV, which is expected to soon make its debut as a 2014 model, will get a Ferrari-built Maser V-8 and will be assembled at Chrysler’s Jefferson North Assembly plant in Detroit together with its platform-mate, the Jeep Grand Cherokee.

Maserati Levante is a breakthrough in Maserati's history. The latest model, which was internationally launched at the 2016 Geneva Motor Show, made it possible for the Trident to enter the biggest luxury segment in the world. The Levante contributed much to the formation of the most complete product roster in Maserati's history.

The name Levante was drafted from a Mediterranean term which means warm wind-- totally fit for the car as its power can change from soft to strong in an instant, reflecting the attributes of the first Maserati SUV.

Maserati Levante is drafted from the development of the saloon platform, made only by Maserati. The chassis has been significantly improved to give unique on-road drivability and excellent off-road ability, with daily practicality and comfort. The prime Italian SUV was built on three strong foundations: Performance, Exclusivity and Style. It embodies the premium mix of these three factors in the world of SUV.

Its distinctive and attractive design resembles the aesthetic elements of the Italian style. This design brings a whole new concept which combines coupé line and spaciousness while at the same time attaining its best aerodynamic efficiency with only a 0.31 Cx coefficient.

It also features a Q4 AWD system and Air suspension as standard equipment. Its customization also provides two cutting-edge packages of Sport and Luxury which results to a unique driving experience. This model’s overall ethos is also described by its thoroughbred on-road handling and solid off-road capabilities which are typical of all Maserati cars.

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