Upcoming Opel city car will be profitable thanks to upscale features

Article by Christian Andrei, on August 13, 2011

Opel/Vauxhall forecasts that it will receive profits from its up-and-coming minicar due to the model’s upmarket positioning, according to GM Europe President Nick Reilly. He added that the vehicle, also dubbed as Junior, is targeted at "people who care about the status of their car, what it can do, what features it has, what telematics it has."

Being a former CEO of GM Daewoo in Korea, Reilly shared that they learned a lot in Korea where they actually make money from compact vehicles.

He added that they do not launch a compact vehicle just to increase market share. Furthermore, Reilly stated that the minicar will be more expensive than the minivan-like Agila, which is the other offering of Opel in the segment. He further said that the vehicle will not rival BMW's Mini brand.

The vehicle will be launched next year in the Paris auto show or “even earlier,” according to Reilly, and will likely be launched for sale in 2013.

Details about the plans of Opel to expand and enter into the small SUV market next year to rival the Nissan Qashqai were also revealed by Reilly. He said that the unit will not initially be sold in two different sizes like the Nissan rival, but he did not rule out later versions.

The small SUV from Opel will be based on the Corsa subcompact platform and will be offered in either two- or four-wheel drive. Moreover, GM's European unit plans a new cabriolet and coupe in 2013 based on a stretched variant of the Astra platform.

Topics: opel, city car

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