Upcoming Toyota FT-86 will be more expensive due to development costs

Article by Christian Andrei, on August 25, 2010

The Toyota FT-86, which will arrive late next year, will be more expensive due to the growing development costs, according to an insider. At last year's Tokyo Motor Show, the concept car was introduced. Back then, a Toyota engineer had stated that they were targeting an entry-level price in Japan of around $20,000.

But the Subaru boxer engine intended for the car was deemed to not be that clean or fuel-efficient and so its R&D team is placing its focus on minimizing fuel consumption and coming up with the cleanest engine possible.

Aiming for such goals could lead to the car being priced from $23,000 to $26,000. The rise in the price is not in line with the original concept of a cheap, entry-level sports car and it is bound to disappoint people inside Toyota who had sought to get approval for the project.

The car will be marketed to older buyers than had been originally planned. In an interview with Autocar, Tetsuya Tada, the head of Toyota's newly created sports vehicle department, said that the team had increased the target age group by 10 years, from the 30s to 40s.

This was done after market research showed that fewer younger buyers would opt for the sleek coupe than first determined.

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