US dealers get $2,500 on customer care for each Mercedes-Benz S-Class sold

Article by Anita Panait, on December 3, 2013

Mercedes-Benz USA has allotted up to $2,500 that dealers could use to take care of each buyer of the redesigned S class. Dealers could use the amount for a quick car service, even without factory preapproval, according to chief executive Steve Cannon. The money could also be used on perks like free dinners.

The allotment comes under a new program, dubbed as MB Select that was launched when the carmaker started selling the redesigned 2014 S-class sedan in September 2013 in the United States.

It was part of Mercedes’ bid to hike its reputation for customer care. The new CLA has been included in the program, in which the dealers could spend up to $1,000 per buyer of the front-wheel-drive sedan. The program will be extended to other models, Cannon said.

Mercedes so far has fallen behind rivals in customer service, ranking ninth of 11 luxury brands in the 2013 J.D. Power and Associates Customer Service Index Study. Mercedes-Benz USA has told dealers to spend the amount as they see fit, with "no questions asked."

For example, Cannon cited an instance that an owner of a new S class had to go back to his dealer to have a certain problem fixed, the dealer did not only apologize and fixe the issue, but provided a gift card for the best restaurant in town.

"The problem was fixed immediately, but we said that does not happen with the S class, the best car in the world. Dinner is on us," Cannon said during an interview with Automotive at the Los Angeles Auto Show. He remarked that the customer was “so thrilled” that he returned the next day and bought an SL.

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries