US homecoming of Alfa Romeo put off until 2nd quarter of 2014

Article by Anita Panait, on September 26, 2013

The comeback of Fiat’s Alfa Romeo brand to the United States will not occur this year and instead will happen in the second quarter of 2014, Chrysler spokesman Rick Deneau disclosed. Sergio Marchionne, chief executive of Fiat and Chrysler, had said early this year that US carmaker would commence sales of the Alfa Romeo 4C compact sports car this year.

Alfa Romeo’s US comeback is part of Marchionne’s plan to revive the premium brand and take it global. He remarked in January that the brand would be coming back to the US “for sure” with the 4C, adding that the compact sports car should be in the country by the end of 2013. Deneau said that the Alfa Romeo will likely be sold in the US in the second quarter of 2014. 

Marchionne is aiming to merge Chrysler and Fiat to create a company that is large enough to take on global players like Toyota Motor Corp., General Motors and Volkswagen AG. Chrysler recently filed paperwork for an initial public offering, aimed at selling shares owned by VEBA, UAW's retiree health-care trust. VEBA’s asking price for its stake in Chrysler is around $1 billion more than Fiat wants to pay.

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