US overtakes China as No. 1 market for Volvo in 2013

Article by Anita Panait, on January 13, 2014

China is not anymore the No. 1 market for Volvo Car Group (Volvo Cars). The United States took the distinction after Volvo logged sales of 61,233 cars units. In December, however, Volvo logged a 20.5 percent drop in sales due to extraordinary one-time effects in December 2012. Boosting Volvo’s sales in the US were the Volvo S60 and XC60.

It is expected that the launch of the new Drive-E engine family, with top class fuel economy, and the Volvo V60 will boost Volvo Cars’ position in the US market this year. China is less than a hundred vehicles behind the US, selling 61,146 cars in 2013.

In December 2013, Volvo set a new all-time high record in China with 6,685 cars sold. The Volvo XC60, particularly, was the carmaker’s best-selling model in China, setting a new record for an individual month in December with 3,242 cars sold.

Volvo Cars also managed to keep its market leader position in Sweden with a 20 percent market share, with four models making it to the top-ten list of best-selling car models. Volvo sold 52,260 in Sweden in 2013, making the country as its third-largest market. Volvo also logged good sales in Europe, particularly in the Netherlands, United Kingdom and Norway.

Volvo Cars Netherlands logged a 5.86 percent market share, making it the largest premium brand in the country.  The Volvo V40 was one of the best-selling cars on the Swedish market.

Volvo’s sales in Europe were flat in 2013, with the Volvo V40 as the best-selling Volvo model in the region. The Volvo V60 Plug-in Hybrid was the best-selling diesel plug-in hybrid in Europe with 7,378 units sold. The carmaker also grew 22 percent in Japan to 16,897 cars in 2013, with the Volvo V40 and V60 models named as the best-selling models.

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