U.S. sales of the Fiat 500 have been gaining momentum. In the first quarter, Fiat sold 8,850 units of the minicar -- 1,600% higher year-on-year. But of course this figure is expected to be high since the Fiat was only beginning to offer the car in early 2011. This is a huge improvement over 500 sales in the first quarter of 2011 in North America that had failed to reach expectations.
In comparison, Mini had sold 10,048 units of its comparably sized Cooper S in the first quarter of 2012. While Fiat 500’s sales are rising, only time will tell if the 500 will be as successful as the Mini, which was able to sustain its appeal with U.S. consumers for a decade.
The improvement in Fiat 500’s sales is being attributed to the ads that star Charlie Sheen and Romanian model Catrinel Menghia as well as to the minicar’s stunning design and size.
It seems that anyone who test-drives the 500 just loves it and decides to buy it. The car also guarantees that the driver gets plenty of attention from people on the road.