U.S. sales of the Fiat 500 gain momentum

Article by Christian Andrei, on April 26, 2012

U.S. sales of the Fiat 500 have been gaining momentum. In the first quarter, Fiat sold 8,850 units of the minicar -- 1,600% higher year-on-year. But of course this figure is expected to be high since the Fiat was only beginning to offer the car in early 2011. This is a huge improvement over 500 sales in the first quarter of 2011 in North America that had failed to reach expectations.

In comparison, Mini had sold 10,048 units of its comparably sized Cooper S in the first quarter of 2012. While Fiat 500’s sales are rising, only time will tell if the 500 will be as successful as the Mini, which was able to sustain its appeal with U.S. consumers for a decade.

The improvement in Fiat 500’s sales is being attributed to the ads that star Charlie Sheen and Romanian model Catrinel Menghia as well as to the minicar’s stunning design and size.

It seems that anyone who test-drives the 500 just loves it and decides to buy it. The car also guarantees that the driver gets plenty of attention from people on the road.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries