U.S. sales of the Fiat 500 gain momentum

Article by Christian A., on April 26, 2012

U.S. sales of the Fiat 500 have been gaining momentum. In the first quarter, Fiat sold 8,850 units of the minicar -- 1,600% higher year-on-year. But of course this figure is expected to be high since the Fiat was only beginning to offer the car in early 2011. This is a huge improvement over 500 sales in the first quarter of 2011 in North America that had failed to reach expectations.

In comparison, Mini had sold 10,048 units of its comparably sized Cooper S in the first quarter of 2012. While Fiat 500’s sales are rising, only time will tell if the 500 will be as successful as the Mini, which was able to sustain its appeal with U.S. consumers for a decade.

The improvement in Fiat 500’s sales is being attributed to the ads that star Charlie Sheen and Romanian model Catrinel Menghia as well as to the minicar’s stunning design and size.

It seems that anyone who test-drives the 500 just loves it and decides to buy it. The car also guarantees that the driver gets plenty of attention from people on the road.

The models that Karl Abarth released during the 1960s would have the racing qualities to make sure that it would succeed not only in the highways of Europe but in the racetracks as well. Performance is world-class with an aggressive yet purposeful style. Power-to-weight ratio meanwhile is excellent. Further, only a limited number was produced.

Over time, this has resulted in these models being called “small but wicked.” All of these characteristics are in the 2012 Fiat 500 Abarth which is expected to be released in the U.S. That this latest offering has that aggressive style is a clear example that it is representing fully the well-known tradition of the brand. Everything has a purpose and all of the details have been designed to make sure that the performance is enhanced.

In addition, this also improves the simple yet design language present in the Cinquecento. The Cinquecento, which is the name of the 2012 Fiat 500, is the platform that was utilized for the Fiat 500 Abarth. Powering it is the newest Turbo MultiAir 1.4-liter engine. There is also the design that is clearly inspired by racing, brake systems, and suspension tuned specifically for this model.

There are even technological features that are not generally seen in a small car. However, all of these are in the 2012 Fiat 500 Abarth guaranteeing that the legendary performance tradition of the brand can be seen on the streets of the U.S. According to Chrysler Group LLC’s Head of FIAT Brand and Chief Marketing Officer Olivier Francois, by releasing this model to the U.S. market, this allows the brand to appeal to customers who want a car that exhibit Italian performance while being affordable.

He added that the purpose-built design combined with the lightweight handling tuned for racing, meant that the Fiat 500 Abarth would not only be able to offer the racing heritage of Fiat but to also be an Italian car that is fit for a daily drive. There is no doubt that the Fiat 500 Abarth was made not only for driving purists but also for track-day fans who want a small purebred Italian high-performance car.

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