US sales of Toyota brand, Scion expected to reach 2 million units in 2013

Article by Anita Panait, on September 6, 2013

Toyota has revised upward its full year sales target for the Toyota and Scion brands in the United States by around 50,000 units to around 2 million vehicles. This came as Toyota Motor Sales U.S.A. posted a 23-percent surge in combined sales of the Toyota, Lexus and Scion to 231,537 units in August – the Japanese carmaker’s best monthly sales total in more than five years.

Toyota brand and Scion combined logged a 23-percent jump in sales to 201,745 units. Separately, the Toyota brand posted a 24-percent hike in sales to 194,047 units, while Scion recorded flat sales of about 7,700 units.  On the other hand, Lexus posted a 23-percent surge in sales to 29,792 units.

Toyota’s decision to raise it 2013 sales target for the namesake brand was prompted by strong sales performance of the Camry, Prius, RAV4 and Tacoma sales as well as the launch of the redesigned Corolla and Tundra, according to Bill Fay, Toyota Division general manager.

Together with Lexus' sales target of 250,000 units for 2013, the Japanese carmaker now expects to sell 2.25 million vehicles for the year in the US. He remarked that August was “really a remarkable month." He disclosed that during the month, Toyota was the No. 1 retail manufacturer and the No. 2 overall brand while the Camry was the best-selling car.

He added that the Toyota Division was the best-selling retail brand; and Toyota was the top certified used-vehicle sales brand during August. According to Fay, Toyota sold just 4,617 vehicles to fleet customers, noting that August is usually one of the weakest months for Toyota fleet sales. The Camry rose 22 percent to 44,713 units in August; the Prius family gained 30 percent to 27,358 units; and the RAV4 climbed 50 percent to 23,502 units. [source: automotive news - sub. required]

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