General Motors is not so keen on matching Ford’s runaway success with its EcoBoost V-6 engine-powered pickups, according to GM North America President Mark Reuss in an interview with Automotive News last week. GM is currently offering pickups powered by V-8 engines, and though downsizing to V-6 power sources like what Ford did is plausible, Reuss said it is not a priority for the company.
While Ford phased out its compact Ranger pickup in 2012 and will only market its full-sized F series pickup, Reuss said GM is still bent on selling mid-sized pick-ups. GM is employing a two-pronged strategy of offering the mid-sized next-generation Colorado alongside the full-sized Chevrolet Silverado and GMC Sierra.
According to Reuss, full-sized pickup cannot be all things to all customers, since there are drivers -- who rely on their pickups for a living – who do care less about fuel economy.
Reuss said that if GM has to downsize from the V-8 engines to V-6 powerhouses, the company has to substantially cut the pick-up’s weight and likewise downsize the powertrain. But doing that would practically result in creating a mid-sized pickup.
Although Reuss acknowledges Ford’s success with EcoBoost, GM could attract fuel-conscious buyers with a mid-sized Colorado and keep the Silverado and Sierra “as work horses." Reuss did not say that GM will not offer a V-6 turbo as part of its engine lineup for its next generation of pickups, and it would not come as a surprise if the company follows Ford’s lead. There are even speculations that GM is developing a twin turbocharged V-6 engine. [source: Autonews]