Venucia Viwa electric vehicle concept unveiled at Auto Shanghai 2013

Article by Anita Panait, on April 23, 2013

Dongfeng Nissan Passenger Vehicle Company (DFL-PV), the passenger vehicle business unit of Nissan's joint venture in China, unveiled a new electric vehicle concept at the Auto Shanghai 2013. The new EV concept, VIWA, kicks off the VENUCIA brands’ quest for future electric mobility. Under the direction of China's new energy vehicle policy, DFL-PV plans to develop electric vehicles under the VENUCIA badge.

The EVs are eyed to exhibit certain attributes like reliability, practicality, efficiency and accessibility. DFL-PV wants the EVs to be reliable by equipping them with the most advanced technologies based on the globally proven technologies of Nissan Motor. DFL-PV also wants the EV to be practical, having a compact body for easy driving.

The EVs should also be efficient, boasting a driving range that matches the daily travel needs of Chinese drivers. They should also be accessible, which means they are vehicles suited for daily use while contributing to a more sustainable society.

Ren Yong, deputy managing director of DFL-PV, remarked that since environmental protection is the key to the future success for every carmaker, they will continue their efforts to improve the fuel economy of their gasoline engines and to promote the commercialization of new energy vehicles. He remarked that VENUCIA unveiled its first volume EV, the e30, at the China (Guangzhou) International Automobile Exhibition in November 2013.

He said that to reaffirm the company’s contribution to realizing a sustainable society, they will launch the e30 EV pilot program in Guangzhou and Dalian this year. VENUCIA also displayed its MY2013 D50 sedan and R50 hatchback at the event. The new models boast of improved fuel economy of 6.0 liters per 100 kilometers achieved through engine refinement and the addition of a rear spoiler. VENUCIA has sold around 70,000 vehicles since launching its first model, D50, in April 2012.

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