Vettel’s take on Q50 Eau Rouge touted vital on building an Infiniti sub-brand

Article by Christian A., on May 13, 2014

Current Formula One world champion Sebastian Vettel definitely knows what performance is. That is why Infiniti product strategists are leaning on him to help develop a performance sub-brand for the luxury marque. In fact, Vettel, who serves as director of performance at Infiniti, has been test driving a prototype of the Infiniti Q50 Eau Rouge at the Millbrook Proving Ground in England and at the same giving very important feedback on its performance.

Michael Bartsch, vice president of Infiniti Americas remarked that Vettel is tasked with carefully assessing handling, suspension, components and packaging of up and coming Infiniti models.

Bartsch quipped Sebastian's interpretation of a performance car brings a “very contemporary perspective to it."

Bartsch noted that once a person with Vettel’s credibility and skill set test drives a car, “the benchmark is set.

He remarked that while Infiniti’s engineers and designers employ a particular set of performance parameters to ensure that a vehicle sits well within a broader market, they are talking about the 560-hp Eau Rouge, which amounts to hard-edged performance.

Bartsch said that Vettel’s interpretation will be extremely important for the premium that the Q50 Eau Rouge will command. He disclosed that Vettel's input on the Eau Rouge marks only the start of a move toward building an Infiniti performance sub-brand, similar to Mercedes-Benz's AMG performance division.

If you liked the article, share on:

Comments

Recommended

You probably heard about Ford’s CEO Mark Fields’ departure from the company. Fields has spent almost three years with the company, and now, he is going to be replaced by...
by - May 28, 2017
A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries