Vettel’s take on Q50 Eau Rouge touted vital on building an Infiniti sub-brand

Article by Christian Andrei, on May 13, 2014

Current Formula One world champion Sebastian Vettel definitely knows what performance is. That is why Infiniti product strategists are leaning on him to help develop a performance sub-brand for the luxury marque. In fact, Vettel, who serves as director of performance at Infiniti, has been test driving a prototype of the Infiniti Q50 Eau Rouge at the Millbrook Proving Ground in England and at the same giving very important feedback on its performance.

Michael Bartsch, vice president of Infiniti Americas remarked that Vettel is tasked with carefully assessing handling, suspension, components and packaging of up and coming Infiniti models.

Bartsch quipped Sebastian's interpretation of a performance car brings a “very contemporary perspective to it."

Bartsch noted that once a person with Vettel’s credibility and skill set test drives a car, “the benchmark is set.

He remarked that while Infiniti’s engineers and designers employ a particular set of performance parameters to ensure that a vehicle sits well within a broader market, they are talking about the 560-hp Eau Rouge, which amounts to hard-edged performance.

Bartsch said that Vettel’s interpretation will be extremely important for the premium that the Q50 Eau Rouge will command. He disclosed that Vettel's input on the Eau Rouge marks only the start of a move toward building an Infiniti performance sub-brand, similar to Mercedes-Benz's AMG performance division.

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016
Most of you may have heard or already have one of those autonomous home appliances doing the house chores. Thus, it’s not anymore unusual to see a car going places...
by - October 20, 2016