Video: 2012 Bmw M5 commercial released

Article by Christian Andrei, on June 28, 2011

A second video of the 2012 BMW M5 on the track has been released. The previous model boosted BMW’s image and so there are high expectations for the new performance saloon.

The new M5 has the most powerful series-produced engine ever installed on a car by M Division.

It is powered by a 4.4-liter V8 engine with TwinPower Turbo (which consists of Twin Scroll Twin Turbo Technology), enabling it to have an output of 560-hp between 6,000 and 7,000 rpm. Its engine output was raised by around 10% and its torque by 30% over the V10.

But more remarkably, it was able to reduce fuel consumption by 30% to 9.9 l/100 km (23.8mpg US). The saloon can sprint from zero to 100 km/h (62 mph) in 4.4 seconds and it has an electronically limited top speed of 250km/h (155mph).

But if you get the optional M Driver’s package, it could go as fast as 305km/h (190mph). BMW said that the new M5 is a “high-performance sports car” that’s designed to meet the demands of track use and yet, it sets a new level in daily driving with its “supreme touring comfort and innovative equipment features.”

From just its external styling, the new BMW M5 looks every bit the luxurious high-performance saloon it is made to be. Like all 5-Series saloons, its assertive aura emanates from its dynamically proportioned lavish design, which is embellished by M-specific details. These enhancements represent meticulous design adaptations to maximise the car’s immense performance potential. By being integrated into the body design, the saloon’s performance-oriented ethos is clearly expressed, especially in the subtle but notable style elements from the front to the rear.

Design-wise, the front apron aptly reflects the BMW M5’s powerful new V8 engine. The bonnet lines form a V-shape upon the BMW trademark double-kidney grille. The distinctive M black slats are spaced apart and work with the three air intakes on the front apron’s lower part to provide appropriate air cooling for the engine. A visual impression of great depth results from the non-linear air intake arrangement. This further highlights the aggressively sportive attitude of the saloon.

Dynamic intake design optimises airflow and cooling

The central intake that juts forward is functionally emphasised by the BMW M5’s broad and stable stance, which in turn is highlighted by the contour creases. The two lateral air intakes are sleekly contoured. Their extreme positions take the place of the fog lights seen on other BMWs, and again bring attention to the car’s wide stance. The front end’s lower edge also features air-channelling slats adapted from race cars to improve the car’s aerodynamics.

Bi-xenon headlamps are standard on the new BMW M5. These feature daytime running lights with distinctive LED rings. The signal indicators are composed of 10 LED units each and are placed on the extreme edges of the car. There are also LED accents running over the top end of the trademark BMW twin headlamps. These lights ensure that the car carries the BMW image whether in daytime or night time.

Flared wheel arches, geometric gills, striking side skirts

From the side, the new BMW M5’s length is visually enhanced by the wheelbase length, set-back cabin and glossy black side window borders. The wheel arches are smoothly flared to make the track width seem more robust and actually provide outstanding lateral acceleration and incredible road hugging characteristics. The M5’s dynamic appeal is made more apparent by the lowered suspension due to special chassis tuning, as well as the wheels which are set flush on the body. Some M5 models also feature 19-inch M light-alloy double-spoked wheels which also enhance the car’s sporty image. Optionally, lightweight 20-inch forged rims with distinctive five slim double spokes can be used, which provides a view of the six-piston callipered high-performance brakes – evidence of the car’s precisely optimisable handling traits.

The front corner sections feature modernisations of the trademark M gills. A wide chrome strip frames the 3D geometric shape, while the indicator bar with the M logo seems freely suspended upon it. This gives a deeper tunnel-like look to the intakes. The mirror bases and lower edges are coloured glossy black, while the mirror casings are the same as the body colour.

The BMW M5’s side skirts also feature a distinctive style. A prominent protuberance at the skirt’s rear end and a sharp line sloping subtly upwards to the tail area bring focus to the rear wheel arches, which is the well-known driven axle of this elite performance saloon.

Topics: bmw, bmw m5, advertising

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