In celebration of the 50th anniversary celebration of the Porsche 911, a video and an online video game were released. Through these, Porsche is bringing together seven 911 generations as sweet music is played — the signature roar of the distinct engine of each year. In the video, we see each 911 being driven through an airport hangar then eventually landing on a piano key.
After all the cars are parked, the engines then burst into the Happy Birthday song.
The viewers get a reminder that: "Sometimes, you don't need a piano to create a symphony." A link is given to an online arcade game, where viewers push the numbers that correspond to the 911 piano keys.
A Porsche film is unlocked if enough points are achieved. Porsche has prepared several events to celebrate the sports car’s golden anniversary aside from the "Birthday Roar" video and game.
It presented the 50th Anniversary Edition at the 2013 Frankfurt Auto Show, where the 911 initially had its debut in 1963.