Video: Audi releases its 2013 S6 Super Bowl commercial

Article by Christian A., on January 30, 2013

Audi released its 2013 S6 commercial for the Super Bowl ahead of the big game but viewers have become even more excited since they get to choose which of the three possible endings will eventually air on the day of the game.

The ad begins with a sad teen who is preparing to attend the prom without a date. His father then gives him the keys to a brand-new 2013 Audi S6 with the 420-hp twin-turbo 4.0-liter V-8 in order to cheer him up. The teen gets so much confidence from driving this incredible car that he enters the prom and gives the prom queen a big kiss. Of course, the prom king won’t have any of it and so he gave the hero a black eye.

Audi is giving viewers three options, which all later show the hero driving away in the S6 with his black eye. The first option titled “Worth It” shows the teen driving away, shouting victoriously. The second option dubbed “Buddies” shows the teen with his friends in the Audi. They’re all getting very excited and saying, “I can’t believe that just happened.

So cool.” The third option “Tradition” shows the hero discovering that that he has more in common with his father than just a fondness for the S6. Votes on its YouTube page will be tallied to determine how the story ends. The full commercial is set to debut online on January 26.

The new Audi S6 and S6 Avant sports cars – still as practical and sporty as before – are now made more dynamic with the arrival of a new 4.0-liter twin-turbo V8 TFSI engine. This turbocharged engine is smaller than the previous naturally aspirated 5.2-liter V10 unit, but is more powerful and consumes less fuel.

In particular, the 4.0 TFSI V8 engine fitted in the new Audi S6 and S6 Avant is able to deliver 309 kW (420 hp) of max output and 550 Nm (405.66 lb-ft) of peak torque available between 1,400 rpm and 5,300 rpm. It is powerful enough to send the S6 sprinting from zero to 100 km/h (62.14 mph) in 4.8 seconds, on the way to an electronically limited top speed of 250 km/h (155.34 mph). This engine meanwhile, allows the S6 Avant to complete the sprint in 4.9 seconds, with a top speed that’s just the same as the Audi S6.

The arrival of the 4.0 TFSI in the high-performance class heralds the German premium carmaker’s downsizing strategy. While it is more powerful than the larger 5.2-liter V10 engine, the 4.0 TFSI mill consumes up to 25 percent less fuel. In fact, the Audi A6 has an average fuel consumption of just 9.7 liters per 100 km (24.25 US mpg) while Audi S6 Avant boasts of 9.8 liters per 100 km (24.0 US mpg).

This awesome level of fuel efficiency is thanks to an array of innovations, like the recuperation and start-stop technologies. This level of efficiency is also thanks to the new "cylinder on demand" cylinder management system, which could deactivate four cylinders under part load.

In this case, the Active Noise Cancellation system (ANC) – employing four microphones integrated into the headlining – is activated and records the noise in the cabin. Then a computer analyzes the noise, and if it detects intrusive sound elements, it would broadcast an anti-phase sound. This anti-phase sound then works to cancel the intrusive sound.

Topics: audi, audi s6, sedan

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