Video: Audi releases its 2013 S6 Super Bowl commercial

Article by Christian Andrei, on January 30, 2013

Audi released its 2013 S6 commercial for the Super Bowl ahead of the big game but viewers have become even more excited since they get to choose which of the three possible endings will eventually air on the day of the game.

The ad begins with a sad teen who is preparing to attend the prom without a date. His father then gives him the keys to a brand-new 2013 Audi S6 with the 420-hp twin-turbo 4.0-liter V-8 in order to cheer him up. The teen gets so much confidence from driving this incredible car that he enters the prom and gives the prom queen a big kiss. Of course, the prom king won’t have any of it and so he gave the hero a black eye.

Audi is giving viewers three options, which all later show the hero driving away in the S6 with his black eye. The first option titled “Worth It” shows the teen driving away, shouting victoriously. The second option dubbed “Buddies” shows the teen with his friends in the Audi. They’re all getting very excited and saying, “I can’t believe that just happened.

So cool.” The third option “Tradition” shows the hero discovering that that he has more in common with his father than just a fondness for the S6. Votes on its YouTube page will be tallied to determine how the story ends. The full commercial is set to debut online on January 26.

Topics: audi, audi s6, sedan

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