Viridian Joule: winning color name for the 2011 Chevrolet Volt

Article by Christian Andrei, on August 30, 2010

"Viridian Joule" has won the most votes in a national contest launched by Chevrolet to find the best name for the Volt's lead paint color. David Thomas, 40, of Sanford, Fla., who submitted this name, will get the opportunity to be the first consumer to test-drive a pre-production Volt.

The winner was announced in Los Angeles. Almost 3,000 people voted at chevroletvoltage.com for "Viridian Joule."

The other finalists include "EV-ergreen," offered by Devin McQuarrie of San Jose, Calif., and "environMINT," entered by Matthew Valbuena of Rancho Santa Margarita, Calif. "Viridian Joule" enjoyed a lead from Nov. 16 to Dec. 1 so it didn't come as much of a surprise when the winner was announced.

Coming in second place was "environMINT," which trailed by about 300 votes. When asked about his entry, Thomas said that he had looked at the photo of the Volt at the website and thought that it "looked emerald in color, which led to jewel." He then chose "joule" (a unit of electrical energy) as an alternate yet appropriate play on that word.

Maria Rohrer, Global Volt and Global Marketing Director at Chevrolet, said that this was a "fun way" to engage Chevrolet and Volt enthusiasts.

With regards to the "Viridian Joule" label, she calls it a "reflection of the innovation of the Volt's extended-range technology." So the next time that you enter Chevrolet dealerships, you'll find Volt marketing materials to have "Viridian Joule" as the official name of the silver exterior with an emerald hue.

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