Volkswagen AG execs contented with performance in the US

Article by Anita Panait, on August 2, 2013

Despite a slowdown in demand that resulted to a downward update of the Volkswagen brand’s sales target for 2013, executives at Volkswagen AG are content with its performance in the United States. In July, officials at Volkswagen Group of America said during a meeting with US dealers that the carmaker is aiming to sell 440,000 VW units in 2013, reflecting only a 1-percent hike from 2012 sales.

At the start of 2013, VW executives had told dealers that the carmaker is targeting to sell 11 percent more VW vehicles in the US in 2013, but the brand posted 1-percent decline in sales in the first half of the year. Despite this, executives at Volkswagen AG, who want to sell around 800,000 VWs in the US by 2018, remained unsettled by the development.

Christian Klingler, VW AG's board member for sales and marketing, admitted during a second-quarter earnings call that the VW brand is expecting its 2013 sales in the US to be "on the same level" as in 2012. He attributed the lower goal to structural problems that came after several years of rapid growth.

Klingler remarked that while VW had no strong products to roll out this year, those vehicles will arrive in the future. VW AG’s luxury and performance brands, however, were on a sale rampage in the US with Audi selling 74,277 units in the first half of 2013 for a 14-percent rise.

Sports carmaker Porsche sold 21,309 units in the period, for a 30-percent surge. VW brands Bentley and Lamborghini also managed to increase their US sales. Klingler remarked their performance in the US is good. VW said that its group-wide sales of cars and light trucks surged 7 percent in North America in the first six months of 2013. [source: automotive news - sub. required]

Topics: vw, united states

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries