By 2018, the Volkswagen Passenger Cars brand aims to further reduce the environmental impact of all Volkswagen plants by 25 percent, according to Hubert Waltl, who is part of the brand's board of management with responsibility for production and logistics. The goals are based on the yearly values for 2010 and involve waste volumes, carbon dioxide emissions, total water consumption for production and energy consumption in megawatt-hours per automobile produced.
These comprehensible targets for environmentally sustainable positioning are part of the brand's "Think Blue. Factory." Initiative. Waltl added that the Volkswagen brand is already making "a key contribution" to the achievements of 2018 Group strategic targets.
Prof. Werner Neubauer, Member of the Board of Management of the Volkswagen brand with responsibility for Components, commented that efficient and sustainable production is a "clear competitive advantage."
He further said that with the "Think Blue. Factory." Initiative, the Volkswagen brand is pursuing a "clear strategy" which pools all environmental activities at the brand's plants all over the world. The "ambitious" goals for sustainable automobile production have now been set that is "clear and comprehensible" for customers, he added.
"Think Blue. Factory." is an additional initiative to the Volkswagen "Think Blue." portfolio including key measures in automobile production. The program addresses all employees at the plants.
It concerns efficiency improvements in production as well as the expansion of environmentally aware energy supplies. In the future, the Volkswagen Energy Cup will honor strategies for energy consumption reduction in production at a yearly "Think Blue. Factory." day.