Volkswagen Group saw sales at its core VW brand surge 5 percent in March to 557,800 units, thanks to growing demand in China and Europe offset delivery drops in the Americas. The March surge allowed the brand to support a 1.5-rise in VW brand sales in February, allowing it to grow 4 percent in the first quarter of 2014 to 1.48 million vehicles.
VW sales boss Christian Klingler said in a statement that deliveries in Europe continued to improve with further expansion in Asia. He added that market situation in South America remains tense. VW brand posted a 7-percent rise in sales in Europe in the first quarter of 2014 to 422,300.
The brand logged an 8-percent climb in sales in western Europe, excluding Germany, in the same period to 225,100 units. The brand registered a 5-percent rise in sales in Germany 133,100. VW brand also saw a 14-percent hike in sales in China to 682,700 vehicles, but suffered an 11-percent drop in in the United States to 87,300.
Sales in South America also fell 24 percent to 135,000 units, with deliveries in Brazil dipping 20 percent to 105,300. The group is aiming to "moderately" hike sales this year from a record 9.7 million vehicles sold in 2013. The group is planning to add production shifts during weekends at its main site in Wolfsburg, Germany, in the second quarter of 2014 to cater to growing demand for VW brand models like the Golf hatchback and Tiguan compact SUV.
"The delivery figures for Volkswagen Passenger Cars, our core brand, in the first three months of the year were encouraging. Deliveries in Europe continued to improve and we saw further expansion in Asia in particular; however, this contrasted with a tense market situation in South America", Christian Klingler, Board Member for Sales and Marketing for the Volkswagen Group and the Volkswagen Passenger Cars brand, said in Wolfsburg on Tuesday. [source: Volkswagen]