Volkswagen brands log slight sales drop in 2013

Article by Christian Andrei, on January 5, 2014

Volkswagen AG posted a slight drop in sales in the United States for its biggest-volume brands. The carmaker’s namesake brand logged a 7-percent drop in US sales, thereby offsetting large gains in Audi and Porsche. Volkswagen Group of America particularly saw the VW brand log a 23-percent fall in December 2013.

Countering such sales slump will be a challenge for new Volkswagen Group of America chief executive Michael Horn, previously the global aftersales boss at Volkswagen AG. Executives at the company are hoping that the next-generation Golf hatchback family that will be rolled out in the spring will help reverse its misfortunes in the US.

On the other hand, Audi of America posted a 15-percent surge in US sales in December, allowing it to sell a total of 158,061 units in the country. “Audi is no longer just a cold-weather brand that does well maybe in the Northeast and the colder climates," Audi of America COO Mark Del Rosso said.

Audi of America President Scott Keogh remarked that "without a doubt," the brand will set another US sales record this year, when it rolls out the A3 compact sedan and Q3 compact crossover.

Likewise, Porsche Cars North America logged a 10-percent rise in US sales in December, helping the company sell a record 42,323 units for 2013 for a 21-percent surge.

Combined, VW, Audi and Porsche had an average transaction price of $36,433 in December (+6 percent), according to car-buying service -- partly due to their resistance to discounting. Volkswagen had the highest average transaction price of the world's eight biggest carmakers. [source: Volkswagen]

Topics: vw, sales

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