As Volkswagen aims to expand its presence in quick-growing SUV segments, it has delayed the launch of the production versions of the Volkswagen BlueSport sports car and the Volkswagen Bulli retro MPV concept. VW’s R&D chief Ulrich Hackenberg spoke at the Paris motor show and said that VW has to develop more SUVs, with the supermini-SUV segment – dominated by the Mini Countryman and Nissan Juke.
VW believes that VW has to have an entry in this specific market. Hackenberg implied that the launch of this model is expected in 2014. It will be based on VW’s new MQB platform and will utilize the new petrol and diesel engines that VW has created for the architecture. Hackenberg said that the BlueSport was ready for production but it won’t arrive in showrooms yet as VW has yet to make a business case.
Hackenberg added that this segment is currently falling so if the proposal is made now, it will fail. This is the same reason why the Bulli concept, which debuted at last year’s Geneva motor show, can’t go any further. A Polo coupe had also been suspended due to this reason. This was presaged by a a Giugiaro-penned concept that was seen at the 2011 Geneva show.