Volkswagen expected to outperform the industry in the fourth quarter of 2011

Article by Christian A., on October 4, 2011

A 35.6% improvement in Volkswagen brand sales was recorded last September compared to the previous year. Jonathan Browning, CEO of Volkswagen Group of America, said that the brand is expected to still outperform the industry in the fourth quarter of 2011. He said that by the end of October, sales of the brand will reach levels that are higher than in all of 2010.

In September, the brand sold 27,036 vehicles. For the first nine months of 2011, it sold 235,459 units, higher by 22% compared to the previous year. In 2010, the VW brand sold 256,830 vehicles in the U.S. VW doesn’t plan on changing its sales forecast for 2011.

It is expected to sell over 300,000 vehicles this year, according to Browning. He expects U.S. sales to increase for the remaining months of the year.

He predicts VW’s U.S. sales to reach 12.8 million while the industry attains sales of 12.85 million units for 2011. But for 2012, VW expects to achieve U.S. sales of 13.5 million while the industry may sell 14 million vehicles. He anticipates that VW brand sales will increase to around 20% next year but he declined to give a specific target.

Last September, VW’s U.S.-built Passat sedan went on sale. So far, 3,176 units of this model have been sold. Another model that recently started selling is the new-generation Beetle, which has sold 722 units so far.

Browning said for these two vehicles, it would be premature to identify trends or track conquest. The Jetta sedan, which was redesigned last year, is still VW’s top seller. Its sales increased by 55% last month, compared to the previous year. Total Jetta sales have increased by 39.5% for the month. SportWagen sales are included in this figure.

Topics: vw, sales

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