Volkswagen has plans for a budget subbrand

Article by Christian A., on October 13, 2012

There will soon be a low-cost brand from Volkswagen Group that will compete with Dacia, among other brands, according to Germany’s Der Speigel magazine. Volkswagen spokesman Eric Felber told Der Speigel that the company has solid plans for a future brand that will rival Dacia and will complement those that are already part of the Volkswagen Group such as volume driven brands like Volkswagen, Skoda, Seat and Audi.

Felber said that Volkswagen has been considering having a low-cost brand for quite some time but he asserts that so far, no decision has been made.

It is rumored that the Volkswagen Group may use a new low cost brand to further break through the Asian, Indian and Latin American markets as well as to increase its sales presence in Eastern Europe, the Baltic region and Africa. A source from Volkswagen’s Wolfsburg-based headquarters in Germany told Autocar that this new brand is using models intended for the Chinese market (which includes the upcoming replacement for the Santana) as a basis.

The replacement for the Santana is based on a low-cost front-wheel drive platform structure comparable to what’s used in the newly presented Skoda Rapid and Seat Toledo.

Skoda’s new design language is making its first full debut on the new Skoda Rapid. Eckhard Scholz, Škoda board member for technical development, called the new Rapid as a car that makes a clear statement that declares its freshness, clarity, precision and emotion.

These attributes are well explained by the car’s ideal proportions, clean surfaces as well as sharply drawn lines. An elegant interpretation of Skoda’s new design language is apparent on the front end of the new Rapid. For instance, Skoda’s new brand logo is now mounted on the rounded front edge of the bonnet. The front end of the new Skoda Rapid is also defined as a new grille with vertical slats as surrounded by a new chrome frame. In addition, the vehicle’s headlight units have been arranged beautifully in the form of a cloverleaf.

When viewed from the sides, the new Skoda Rapid exposes a profile defined by its coupé-like silhouette as well as its long wheelbase. The sides also reveal a precise tornado line that allows for a clear separation between light and shadow. While the large tailgate of the new Skoda Rapid does serve its functional purpose, it also helps define the rear styling of the vehicle. The new Skoda Rapid also features distinct taillights in the brand's typical C shape. Skoda’s new brand logo is also shown on the rear section of the Rapid.

According to Jurgen Stackmann, Skoda board member for sales and marketing, the new Skoda Rapid is targeted towards families, especially those whose are looking for a perfect first car at an affordable price. Stackmann added that Skoda is also targeting people who are looking for cars providing the best value for money, thereby taking away their unwillingness to spend money for their mobility needs.

Topics: vw

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