Volkswagen has plans for a budget subbrand

Article by Christian A., on October 13, 2012

There will soon be a low-cost brand from Volkswagen Group that will compete with Dacia, among other brands, according to Germany’s Der Speigel magazine. Volkswagen spokesman Eric Felber told Der Speigel that the company has solid plans for a future brand that will rival Dacia and will complement those that are already part of the Volkswagen Group such as volume driven brands like Volkswagen, Skoda, Seat and Audi.

Felber said that Volkswagen has been considering having a low-cost brand for quite some time but he asserts that so far, no decision has been made.

It is rumored that the Volkswagen Group may use a new low cost brand to further break through the Asian, Indian and Latin American markets as well as to increase its sales presence in Eastern Europe, the Baltic region and Africa. A source from Volkswagen’s Wolfsburg-based headquarters in Germany told Autocar that this new brand is using models intended for the Chinese market (which includes the upcoming replacement for the Santana) as a basis.

The replacement for the Santana is based on a low-cost front-wheel drive platform structure comparable to what’s used in the newly presented Skoda Rapid and Seat Toledo.

Topics: vw

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries