Volkswagen has plans for a budget subbrand

Article by Christian Andrei, on October 13, 2012

There will soon be a low-cost brand from Volkswagen Group that will compete with Dacia, among other brands, according to Germany’s Der Speigel magazine. Volkswagen spokesman Eric Felber told Der Speigel that the company has solid plans for a future brand that will rival Dacia and will complement those that are already part of the Volkswagen Group such as volume driven brands like Volkswagen, Skoda, Seat and Audi.

Felber said that Volkswagen has been considering having a low-cost brand for quite some time but he asserts that so far, no decision has been made.

It is rumored that the Volkswagen Group may use a new low cost brand to further break through the Asian, Indian and Latin American markets as well as to increase its sales presence in Eastern Europe, the Baltic region and Africa. A source from Volkswagen’s Wolfsburg-based headquarters in Germany told Autocar that this new brand is using models intended for the Chinese market (which includes the upcoming replacement for the Santana) as a basis.

The replacement for the Santana is based on a low-cost front-wheel drive platform structure comparable to what’s used in the newly presented Skoda Rapid and Seat Toledo.

Topics: vw

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Things are looking good at Rolls-Royce Motor Cars as the British luxury carmaker impressed by posting a six-percent jump in deliveries in 2016. Rolls-Royce’s 2016 deliveries of 4,011 units in...
by - January 15, 2017
British luxury sports car maker Jaguar is introducing a bevy of subtle updates to the 2018 Jaguar F-Type Facelift. However, these updates are so subtle that they are barely noticeable...
by - January 14, 2017
As far as Automobili Lamborghini S.p.A. is concerned, 2016 was a very fruitful year. This is all due to the fact that the luxury sports carmaker has delivered the most...
by - January 14, 2017
Earlier reports revealed that Infiniti was at the point of considering an electric car for the future. Prior to this, the company has in fact unveiled two concepts already--- the...
by - January 13, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries