Volkswagen hired electric vehicles expert Joerg Sommer from Renault

Article by Christian A., on October 18, 2010

Volkswagen AG is serious about its goal to be world's largest automaker by 2018 and one strategy that has been working well for it is its aggressive recruitment of top executives from competitors.

Its latest conquest was hiring Joerg Sommer as its AG’s sales director for e-mobility. Sommer, who had previously headed Renault SA's EV brand operations, will be responsible for EV sales for all of VW Group's brands worldwide.

VW’s hiring of Sommer is indicative of VW CEO Martin Winterkorn's resolve to challenge Renault-Nissan CEO Carlos Ghosn, who claims that his alliance will be the first full-line manufacturer to build zero-emission vehicles for the mass market.

In fact, delivery of the Nissan Leaf to European customers will start in January. Within the next few years, Renault-Nissan plans to introduce eight different EVs.

And to accomplish this, it has prepared a budget of 4 billion euros. Renault will introduce the Fluence, Kangoo, Twizy and Zoe EVs in 2011. On the other hand, VW will only begin selling the VW Golf blue-e-motion, E-Up and E-Jetta in 2013.

VW has set a goal to reach annual global EV sales of 300,000 units by 2018. Renault-Nissan expects to have EV production capacity of 500,000 units in the next few years.

With a degree in industrial engineering as well as an MBA from the Massachusetts Institute of Technology, Sommer has held a variety of product-planning jobs at General Motors Co. and Daimler AG before working for Renault in 2009 as the brand director of the premium segment and electric vehicles.

Sommer started working on his tasks for VW's newly created position last Oct. 1. Sommer reports to Christian Klingler, VW’s board member in charge of sales. [via autonews - sub. required]

Topics: vw, renault, electric car

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries