Volkswagen is thinking about having its Puebla plant in Mexico build its new Golf, according to chief executive Martin Winterkorn. VW’s CEO told Automobilwoche, a sister publication of Automotive News, that the carmaker will tackle that question of additional Golf production "in a matter of just a few weeks,” adding that a decision on the matter will be reached this year.
VW is currently building the Golf at its factories in Wolfsburg and Zwickau, Germany. There has been a rumor in the auto industry that VW may produce the Golf at a factory located in the dollar zone. Some industry observers expect VW to have the Golf produced at its Chattanooga plant in Tennessee, which currently builds the mid-size US-marketed Passat sedan.
Winterkorn, however, remarked that the Chattanooga plant has already reached its full production capacity. VW’s CEO said that if ever the carmaker would expand in Chattanooga, it could have an SUV “roomier than the Tiguan” built in the plant. According to Automobilwoche's online edition, VW will reportedly commence the production of the seventh-generation Golf in Puebla by the end of 2014 or in early 2015.
There is chance that VW will market the five-seat compact overseas under the Golf name, and not as the Rabbit. The new Golf, along with the Passat and the Jetta, are to be the pillars of Winterkorn's growth strategy in the US.
He has remarked that VW is "significantly underrepresented" in the market. The VW brand posted a 37-percent year-on-year increase in US sales to 323,089 in the first nine months of 2012. VW will also produce the new Golf in China, which is considered as the carmaker’s single most important market globally. VW will commence the production of the Golf at its Foshan plant in late 2013.