Volkswagen of America to add 100 new dealers in the US

Article by Christian A., on January 14, 2015

Volkswagen of America is planning to boost its 650-dealer strong retail network in the United States by around 100 new dealerships through 2018 as part of a larger plan to revive its growth in the country. Volkswagen of America chief executive Michael Horn remarked at the Detroit auto show that the carmaker wants to add dealerships in open points where the brand currently lacks a presence.

VW is trying to expand its network at a time it is preparing for product offensive aimed at reversing its two-year sales decline in the US. VW will be introducing a new midsize crossover in the first quarter of 2017 and a redesigned, long-wheelbase Tiguan compact crossover in the second quarter of the same year.

According to Horn, VW will also roll out a redesigned Jetta compact car in late-2017 and a redesigned Passat in 2018. Horn noted that BMW’s growth strategy starts with the product and continues with the dealer network. He remarked that since BMW’s volume is lower, its dealerships are also fewer. He noted that now the SUVs are confirmed, the carmaker could start expanding its dealer network.

Horn outlined a number US initiatives aimed at reviving the VW brand like creating a new high-level board committee that would make more strategic decisions locally as well as a new engineering and development center at its Chattanooga site in Tennessee that will house around 200 engineers working on vehicles for the US.

Other initiatives include shortening the life cycle of VW’s passenger cars -- starting with the redesigned Jetta in 2017 – to allow redesign every five years instead of every seven. Horn quipped that right now, the US is a key focus of the Volkswagen Group, adding that it is the most important market for the carmaker to grow further.

Topics: vw, dealer, united states

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries