Volkswagen planning two 30-second Super Bowl TV spots for 2012 Beetle, Passat

Article by Christian Andrei, on January 27, 2011

For its redesigned 2012 Beetle and Passat, Volkswagen plans two 30-second Super Bowl TV spots. Volkswagen now marks its second straight year after having been absent for nine years from the Super Bowl.

The commercials will air during the second and fourth quarters of the Feb. 6 game. For the Passat commercial, VW worked with Lucasfilm Ltd. to come up with a bit of “Star Wars” nostalgia.

The spot plays the movie’s “Imperial March,” and it features a pint-sized Darth Vader who uses the Force when he discovers a 2012 Passat in the driveway.

Meanwhile, the Beetle spot features Black Beetle, a computer-generated insect that rules the forest kingdom and beats out all the other creatures.

The song “Black Betty,” re-recorded by Jon Spencer and the Blues Explosion, is played in this commercial. VW's agency of record, Deutsch L.A. Inc., created these two commercials.

It can be remembered that last year, VW’s ad was titled “Punch Dub” and it starred musician Stevie Wonder and comedian Tracy Morgan. Volkswagen AG's Audi luxury brand also has a spot that will be seen in the game's first commercial break.

The spot will show a Mercedes S-Class sedan, turning off its lights, while a voice says, “Goodnight old luxury.” The face of “new luxury” is represented by Audi's A8.

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