Volkswagen planning two 30-second Super Bowl TV spots for 2012 Beetle, Passat

Article by Christian Andrei, on January 27, 2011

For its redesigned 2012 Beetle and Passat, Volkswagen plans two 30-second Super Bowl TV spots. Volkswagen now marks its second straight year after having been absent for nine years from the Super Bowl.

The commercials will air during the second and fourth quarters of the Feb. 6 game. For the Passat commercial, VW worked with Lucasfilm Ltd. to come up with a bit of “Star Wars” nostalgia.

The spot plays the movie’s “Imperial March,” and it features a pint-sized Darth Vader who uses the Force when he discovers a 2012 Passat in the driveway.

Meanwhile, the Beetle spot features Black Beetle, a computer-generated insect that rules the forest kingdom and beats out all the other creatures.

The song “Black Betty,” re-recorded by Jon Spencer and the Blues Explosion, is played in this commercial. VW's agency of record, Deutsch L.A. Inc., created these two commercials.

It can be remembered that last year, VW’s ad was titled “Punch Dub” and it starred musician Stevie Wonder and comedian Tracy Morgan. Volkswagen AG's Audi luxury brand also has a spot that will be seen in the game's first commercial break.

The spot will show a Mercedes S-Class sedan, turning off its lights, while a voice says, “Goodnight old luxury.” The face of “new luxury” is represented by Audi's A8.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries