Diesel cars have long been considered as strictly belonging to the European domain, with low demand and a poor standing in the US adding to its already low image.
However, according to Volkswagen, this is about to change with the launch of the latest MkVI Golf. Volkswagen is actually banking on 30 percent of sales for the latest Golf to be a diesel considering the high demand for the existing Jetta diesel.
At present, the company is selling about 50 percent of its Jetta wagons as diesel versions, with about 30 percent of the sedan versions sold are diesels, much higher than what the US market anticipated.
Moreover, although Volkswagen is not strictly an economy brand, its products are surely ranked below major luxury automakers like Audi, BMW and Mercedes Benz.
And these are the luxury brands that are having hard time convincing the market to exchange their gasoline powerplants for diesel units.
Two hurdles that BMW diesels are trying to overcome are lack of advertising and a market that is unreceptive. These are the same obstacles that Mercedes Benz is being confronted with regarding its diesel E-class sedan and diesel SUVs which are having problems hitting double figures in sales.