Volkswagen teases its next Super Bowl ad spot - The Bark Side

Article by Christian A., on January 23, 2012

"The Imperial March” musical score and a group of dogs that resemble Star Wars’ characters are at the center of Volkswagen’s ad spot for the Super Bowl. A 60-second Super Bowl teaser was seen on YouTube and during an episode of "The Middle" on ABC. The dogs perform their rendition of "The Imperial March," which is more popularly known as the "Darth Vader's Theme," the track that was famously used in last year's VW Super Bowl ad dubbed "The Force."

Tim Mahoney, chief product and marketing officer for Volkswagen of America, said that the dozen dogs that participated in the ad were chosen from among 40 dogs that auditioned. Mahoney explained that what the concept behind "The Bark Side" was to “create an ad to promote an ad."

Mark Hunter, chief creative officer for Deutsch, said that last year, it was one of the few brands that pre-released their Super Bowl ad. Hunter believes that they will continue to set media trends this year. He said that "The Bark Side" teaser will show just enough to whet everyone’s appetite.

Keith Schofield of Caviar Content directed the ad. He recorded the dogs while they were both together and then separately. They barked to a temporary track made by Endless Noise's Jeff Elmassian, who was responsible for the arrangement of the score for "The Force."

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries