Volkswagen is planning to create a second four-door coupe model as part of a strategy to further widen its market share in the Chinese and North American markets and to have a new model for its European offering. The new four-seater is positioned under the newly facelifted Volkswagen CC and it’s set to be a part of the seventh-generation Jetta lineup.
It joins the expanded three-strong model range along with the successors to the current saloon and estate models, which will be produced at Volkswagen’s Puebla plant in Mexico. This plant would also be where the newly launched second-generation New Beetle would be assembled.
The new four-door coupe is known internally under the designation SC (indicating sport coupe). This is the name that it will use for the production version. What prompted Volkswagen to approve the model for production were the US market studies that unveiled Volkswagen’s previous plans for a two-door version of the Jetta, which was previewed by the new coupe concept (NCC) at the 2011 Detroit motor show.
Insiders said that potential customers gave it a tepid response. A Volkswagen source told Autocar that the results of its research imply an expanding market for a sportier and more stylish version of the Jetta that’s built in same mold as the CC but smaller and cheaper.
Buyers reportedly prefer four doors as well as an individual bodystyle. Another reason for VW’s decision to add a second four-door coupe to its range comes from raising the sales of traditional four-door saloon style models.
VW said that in 2011, it delivered 889,945 Jetta-based sedan models (which include the Chinese market Lavida and New Bora). This is higher than the 677,793 units delivered in 2009. Already, VW’s lineup is well represented in the traditional coupe segment. It will be releasing a three-door version of the seventh-generation Volkswagen Golf later this year to be offered alongside the current Scirocco and second-generation New Beetle.
Klaus Bischoff led the team for the Volkswagen as the Head of Design and reimagined the body sections of the Volkswagen CC all around, particularly its front and back appearance. This gave the Volkswagen a sleeker look while still exuding an on-the-go vibe. Brand new alloy wheels and different shades go together with other improvements on its exterior.
Upfront, the first thing that you see will be the new style of the radiator grille, bonnet, and headlights. Running lights of LED are adjustable during the day and are incorporated in the housings for the headlights. Its improvements from its predecessor include a noticeable new bumper in the front, headlights, and a radiator grille that boasts clean lines that are easily recognizable as Volkswagen’s.
It’s a ‘design DNA’ style that showcases lines which create perfect agreement between the radiator grille and the headlights. The grille is not in a separate V design anymore but it is shaped as a connection to the headlights.
Just like the Phaeton and the US-Passat, the fresh Volkswagen CC also has a spare air intake right below the bumper of the same body color. ‘Winglets’ are attached in the intake and there are fog lights beside them.
In spite of its autonomous design, the front part of the vehicle makes a loud statement of how the 'comfort coupé' is clearly a worldwide brand. Examine the radiator grille for example. With its 3 chrome fins, it is somehow similar to the US-Passat (which was manufactured in Chattanooga, Tennessee) and the Phaeton (which was made at the Transparent Factory - in Dresden known as the 'Gläserne Manufaktur').
Just like its predecessor, the Volkswagen CC is also produced at Volkswagen’s casa in Emden, Germany. This super-efficient factory has a direct link to a port which enables them to ship the Volkswagen CC to anywhere around the globe in just a few days.