Volkswagen is planning to create a second four-door coupe model as part of a strategy to further widen its market share in the Chinese and North American markets and to have a new model for its European offering. The new four-seater is positioned under the newly facelifted Volkswagen CC and it’s set to be a part of the seventh-generation Jetta lineup.
It joins the expanded three-strong model range along with the successors to the current saloon and estate models, which will be produced at Volkswagen’s Puebla plant in Mexico. This plant would also be where the newly launched second-generation New Beetle would be assembled.
The new four-door coupe is known internally under the designation SC (indicating sport coupe). This is the name that it will use for the production version. What prompted Volkswagen to approve the model for production were the US market studies that unveiled Volkswagen’s previous plans for a two-door version of the Jetta, which was previewed by the new coupe concept (NCC) at the 2011 Detroit motor show.
Insiders said that potential customers gave it a tepid response. A Volkswagen source told Autocar that the results of its research imply an expanding market for a sportier and more stylish version of the Jetta that’s built in same mold as the CC but smaller and cheaper.
Buyers reportedly prefer four doors as well as an individual bodystyle. Another reason for VW’s decision to add a second four-door coupe to its range comes from raising the sales of traditional four-door saloon style models.
VW said that in 2011, it delivered 889,945 Jetta-based sedan models (which include the Chinese market Lavida and New Bora). This is higher than the 677,793 units delivered in 2009. Already, VW’s lineup is well represented in the traditional coupe segment. It will be releasing a three-door version of the seventh-generation Volkswagen Golf later this year to be offered alongside the current Scirocco and second-generation New Beetle.