There may soon be a Volkswagen Group showroom on the most famous shopping street in France, posing a threat to French automakers, PSA/Peugeot-Citroen and Renault. VW spokeswoman Leslie Peltier said that VW is in talks to open a store on the space that record-seller Virgin presently occupies. This street is famous for being where France's elite troops pass through when they go down the Avenue des Champs-Elysees in Paris to celebrate Bastille Day.
PSA/Peugeot-Citroen and Renault dealerships are found in this street. For next year’s event at the summer, there may be a Volkswagen Group showroom. This is part of VW’s strategy to challenge Renault and Peugeot on their home turf. France's CCFA automakers association said that VW's share in France for the first half of 2012 widened to 13.5% from 11.9% the previous year.
On the other hand, Peugeot and Renault suffered a drop in their shares, by about 1.5 percentage points each. Visitors to the Bastille Day celebrations next year would be seeing the VW showroom right in front of Renault's "atelier," allowing for a variety of stunning options.