Volkswagen wants new designs to achieve same status as Apple

Article by Anita Panait, on January 20, 2012

Volkswagen is aiming to become the Apple of the auto industry, in terms of new car designs and styles, according to the exterior design chief of the company’s CC model, Martin Kropp. He said that the motivation for the styling revisions of the VW CC was derived from Mont Blanc fountain pens, Apple products and designer watches.

“You know there is the function and engineering behind the products, but you also enjoying looking at them,” Kropp said at the unveiling of VW CC in France, adding that the company is aiming to create simple designs. The CC’s chief exterior designer said the company’s design has reached the level where small technical improvements could help differentiate it from rivals.

Kropp then proceeded to talk about the CC’s detailed designs, describing the car’s head and tail lights as having “lots of fine lines and intricate styling details.” Kropp remarked that the VW CC was inspired by its Phaeton model sibling.

Volkswagen Brand design head Klaus Bischoff leads the team that redesigned the rear and front sections of the Volkswagen CC's body. These refinements have made the Volkswagen more dynamic and elegant than before. You can enjoy the new car colors and the new alloy wheels that match the exterior refinements.

At the front, your eyes will be drawn to the radiator grille's new styling, as well as the bonnet and the bi-xenon headlamps. You can choose to add LED daytime running lights that will be embedded in the headlamp housings. All the elements up front such as the front bumper, radiator grille and headlamps now have cleaner lines compared to the previous model. These follow the carmaker's design DNA.

This design DNA emphasizes horizontal lines and the perfect blending of the radiator grille and the headlamps. Gone are the V frames around the radiator grille, giving the impression of a seamless blending with the headlights. The Volkswagen CC also has an additional air intake below the bumper, which is a design taken from the Phaeton. These intake features winglets with fog lights

. Its distinctive styling notwithstanding, the front will make it obvious that it comes from Volkswagen. For instance, the radiator grille has three chrome fins that look very much like the US-Passat that is made in Chattanooga, Tennessee, and the Phaeton, which made in Dresden. The Volkswagen CC is made in Emden, Germany. The modern factory can easily access an international port, making shipment of the comfort coupé to the rest of the world very fast and easy.

More on the design

From the side, the Volkswagen CC has frameless doors and a redesigned profile. You have more distinguished lines on the side sills, which echo the same sharp lines you see up front. The rear bumper is also more transparent and bulky and it works with the coupe design of the C-pillars and the long rear window, all of which create a different dynamic for the car.

Looking at the car from the back, you can see that the rear bumper has been totally overhauled when it comes to design. The signature wrap-around chrome trim has been modified, same with the VW logo. The logo also doubles as a handle to open the car's trunk. If you choose the models that feature Rear Assist, you have a rear view camera embedded in the logo too. The rear section also shows more horizontal lines and straight line surfaces.

Topics: vw, design, apple

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