Volkswagen will not offer the Polo in the US as the segment is not really stable yet

Article by Christian Andrei, on August 6, 2012

The compact Volkswagen Polo won’t be arriving at the U.S. in the foreseeable future as the automaker’s focus is on Jetta and Golf models. Rainer Michel, Volkswagen’s VP of marketing, said that the model is ready in the event that there’s a change in the market. Michel thinks that the compact market segment “is not really stable yet.”

Not many will agree with this statement, considering that almost ever automaker in North America already has a sub-compact offering in North America. Michel didn’t provide details though and would only state that VW is ready to quickly release a product to the market if there’s a demand.

A U.S.-spec Polo, which has a new MQB architecture, may be built if the automaker believes that it would gain from it. Currently, Volkswagen is doing what it can to ensure that its Jetta and Golf models attract the attention required to be successful.

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