Volkswagen will stop Eos cabriolet production this year

Article by Christian Andrei, on February 25, 2015

Volkswagen will halt production of the Eos cabriolet in May or June 2015 as it sees a shift in customer preferences away from convertibles in general and retractable hardtops in particular. A VW spokesman confirmed a report of the matter in Automobilwoche, saying that the production lasted nine years and 230,000 units.

VW builds the Eos at its site in Setubal, Portugal, where it also produces the Scirocco coupe, Sharan large minivan and its sibling, the Seat Alhambra. The stop-production of the Eos will not affect work at the site. The spokesman noted that in June 2014, VW announced a EUR677-million investment into the Setubal site by 2018.

Sales of convertibles produced by volume carmakers dropped 20 percent in Europe to 65,737 in 2014, according to figures from JATO Dynamics. The Eos logged a 14-percent fall to 3,197 units. Even the Opel Cascada folding softtop model failed to perform as expected due to the dropping demand for convertibles.

General Motors plans to rebadge the Cascada for export to the United States as a Buick early next year and to Australia this year as a Holden. On the other hand, sales of premium convertibles managed to fend off declines in Europe as models like the Porsche Boxster, BMW Z4 and Audi TT even surged 1 percent in the region to 81,360 in 2014.

Citing internal documents, Automobilwoche reported that the Eos would be discontinued in May, with the last orders taken at the end of March. Sales of the Eos commenced in May 2006, when demand was high for affordable folding hardtops. Since the Eos as longer dimensions than other convertibles, its rooftop had to be split into five sections rather than three.

This had resulted to some cases wherein leaks led to the buildup of mold in certain parts of the car. VW is shifting away from the cabriolet segment to focus on SUVs, currently the hottest product around. In July 2014, VW chief executive Martin Winterkorn told managers that priorities in product planning had to be shifted due to falling demand for convertibles in general.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries