In 2010, there have been massive investments made by the carmakers, which sell in the Indian market. As a result, sales climbed the highest that they’ve ever had.
Volkswagen, whose sales increased by over 1,000%, had focused on its Indian business in the past year. Its sales in India rose by over 10 times compared to the previous year. In particular, Volkswagen India sold 32,627 vehicles last year in the country, while it only sold 3,039 units in 2009.
The top two sellers were the Polo and the Vento, making up 27,946 units of all models sold by Volkswagen in India.
In a statement, Volkswagen Group Sales India Director (Passenger Cars) Neeraj Garg said that the response to its products is indicative of the “growing customer confidence towards the Volkswagen car line."
To achieve this feat, Volkswagen invested huge amounts in India. Last year, it nearly doubled the number of dealerships available across India, from 40 in 2009 to 70 in 2010.
It’s expected that Volkswagen will make more investments in 2011. It is also currently preparing for its new product launches to make the most from the Indian emerging auto market.