Volvo Cars logs 10.5% rise in global sales in April 2014

Article by Andrew Christian, on May 6, 2014

Volvo Car Group posted 10.5-percent surge in sales in April 2014, boosted by strong gains in China and good performances in the United States and a number of key markets in Europe. The carmaker posted a 39.7-percent jump in sales in China to 6,581 cars. Volvo saw all its offerings in China grew in the month, with strong demand for the Volvo XC60 as we ll as for the S60L and V40 models.

The carmaker also posted a 3.6-percent surge in the US, thanks to good demand for its’60-series models, which includes the Volvo V60 sportswagon that accounted for much of the gains. In Europe, Volvo posted sales gains in the United Kingdom, Spain and the Netherlands. Volvo logged a 6.2-percent year-on-year soar in sales in Western Europe.

It remains strong in its home market Sweden with a 19.6 percent rise in sales to 5,602 cars, as boosted by the “Made by Sweden” campaign that is now into its second phase and features Swedish music star Robyn after Swedish football star Zlatan Ibrahimovic.

Volvo currently holds a 21-percent share of the Swedish car market. Alain Visser, Senior Vice President Marketing, Sales and Customer Service at Volvo Cars, remarked that the carmaker’s new products and marketing activities continue to build demand for its cars around the world.

He noted that Volvo has now reported surging sales for ten months in a row and has a very promising outlook. [source: Volvo]

Topics: volvo, sales

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