Volvo ending production of C30 with a contest

Article by Anita Panait, on June 5, 2013

Volvo Cars is halting the production of its popular Volvo C30, but is looking forward to end the sporty hatchback’s output with a bang. Volvo is celebrating the seven-year success of the car by launching a contest with the last ever C30 as a prize. Volvo C30 fans and enthusiast could have a chance to win a sporty and aggressive ice white R-design C30 with Polestar upgrade by visiting LastEverC30.co.uk.

Launched in 2006, the Volvo C30 was a major deviation from the carmaker’s design philosophy. Since its launch, the Volvo C30 has become a major hit to a number of hardcore car enthusiasts, thereby gaining a cult status among a younger market. The sporty four-seat hatchback gain also gained an immortal status after appearing in the worldwide hit Twilight films.

One of the scenes clearly demonstrated the power of the C30 when it was piloted by vampire Edward Cullen (Robert Pattinson)  to rescue love-interest Bella Swan (Kristen Stewart).

It was also featured in other films like the Abyss and She’s Out of my League. The Volvo C30 was also prominently seen on TV shows Primeval, Fifth Gear and Top Gear.

Pop group JLS even used a Volvo C30 in one of their music videos. Since 2006, Volvo has sold nearly 210,000 C30s around the world, with one in seven delivered in the United Kingdom.

"The C30 was the starting point for Volvo Cars’ leadership in active safety. About 15 of the advanced technical solutions found in today's Volvo models were first seen in the Volvo SCC, such as forward collision warning, BLIS (Blind Spot Information System) and lane Departure Warning and Driver Alert." said the press release.

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