Volvo expects US sales of S60L to top 5,000 units annually

Article by Andrew Christian, on October 9, 2014

Sales of the Volvo S60L in the United States are expected to reach at least 5,000 units annually. Volvo will start selling the long-wheelbase version of the S60 in the second half of 2015. Alain Visser, senior vice president of marketing, sales and customer service at Volvo, remarked that the potential of the S60L in the US is “very significant,” since although its wheelbase is 3.2 inches longer than that of the S60, it does not look like an extended-wheelbase car.

Visser added that the S60L can be a key player for Volvo. While the S60L is built only in China, Visser said key dealers and customers in the US were “enthusiastic” about it. According to Volvo Car Group chief executive Hakan Samuelsson, the S60L will be positioned as “an executive car,” with more features and options.

The S60, on the other hand, will be positioned as the sportier model. He remarked that the Volvo will save lots of money by building and importing the S60L from China since its plants is not a joint venture, as the carmaker is owned by a Chinese company, Zhejiang Geely Holding Group Co.

Zhejiang Geely commenced production of the S60L at its Chengdu site in China in 2013 and is ramping up to full capacity of 120,000 vehicles annually.

As to the quality of a Chinese-built car, Peter Mertens, Volvo’s product development head, remarked that the S60L scores better on internal quality audits than the Europe-built normal-wheelbase model.

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