Volvo Car Corp. posted a 6-percent rise in global vehicle sales in November 2013 to 37,945 cars, boosted by strong demand in China and a rebound in deliveries in Europe. The carmaker’s growth in China and in Europe more than offset a slumping result in the United States. Volvo saw its sales in China surge 69 percent to 5,995 units.
It also saw an 11 percent to 21,167 units in Europe. The Swedish carmaker, however, logged a 31-percent drop in the US to 4,233 vehicles, Volvo said in a statement. ‘’Sweden and China are very strong, Europe shows a positive trend and in the U.S. we now have the right tools to get back on track,” Volvo sales and marketing chief Alain Visser, said in the statement.
The carmaker, which posted a loss in the first half of 2013, is counting on its rapid expansion in China to boost its chances of achieving a sales target of 800,000 cars by 2020. The carmaker’s growth in November is considered pivotal as it looks to challenge larger global luxury brands like BMW, Mercedes-Benz and Audi and grab a market share large enough to finance investments in development of new vehicles.
After struggling from poor sales in 2012, sales of Volvo models like the S60 and XC60 managed to pick up in several of its markets. However, sales in North America, traditionally its largest market, have started to weaken. In fact, the carmaker saw its sales in the region go up by just less than a half of a percent in the first 11 months of 2013 to 384,789 units.