Volvo names Bernard Bradley as chief of global sales

Article by Anita Panait, on July 14, 2013

Bernard Bradley is now in charge of global sales at Volvo Cars, replacing Alain Visser. Visser left the post after he replaced Doug Speck as senior vice president of marketing, sales and customer service on July 1. Visser joined Volvo's sales and marketing team in 2012 from Opel. Prior to Volvo, Bradley was in Kia Europe, serving as its sales chief until 2012.

Under Bradley's management, Kia was able to post a 27-percent increase in sales in Europe from 2010 to 2012. Volvo is expecting Bradley to return a similar performance in its worldwide sales.

Volvo has been posting flat global sales in the past eight years, partly due to its overdependence on deliveries in Europe. Bradley, who was named one of the Automotive News Europe Rising Stars for 2012, was appointed as Kia's sales boss in Europe on January 1, 2010.

Prior to Kia, Bradley was general manager for cars at Honda UK. He was also head of sales for BMW in the United Kingdom. Volvo saw its global sales drop 5.5 percent year-on-year to 221,309 vehicles in the first half of 2013.

The carmaker likewise saw its sales in Europe decline 11 percent year-on-year to 123,279 units. Volvo posted a 6-percent drop in sales in the United States in the period to 34,617, but logged a 34-percent surge in sales in China to 21,388 cars. [source: Volvo]

Topics: volvo, sales

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries