Volvo names Bernard Bradley as chief of global sales

Article by Anita Panait, on July 14, 2013

Bernard Bradley is now in charge of global sales at Volvo Cars, replacing Alain Visser. Visser left the post after he replaced Doug Speck as senior vice president of marketing, sales and customer service on July 1. Visser joined Volvo's sales and marketing team in 2012 from Opel. Prior to Volvo, Bradley was in Kia Europe, serving as its sales chief until 2012.

Under Bradley's management, Kia was able to post a 27-percent increase in sales in Europe from 2010 to 2012. Volvo is expecting Bradley to return a similar performance in its worldwide sales.

Volvo has been posting flat global sales in the past eight years, partly due to its overdependence on deliveries in Europe. Bradley, who was named one of the Automotive News Europe Rising Stars for 2012, was appointed as Kia's sales boss in Europe on January 1, 2010.

Prior to Kia, Bradley was general manager for cars at Honda UK. He was also head of sales for BMW in the United Kingdom. Volvo saw its global sales drop 5.5 percent year-on-year to 221,309 vehicles in the first half of 2013.

The carmaker likewise saw its sales in Europe decline 11 percent year-on-year to 123,279 units. Volvo posted a 6-percent drop in sales in the United States in the period to 34,617, but logged a 34-percent surge in sales in China to 21,388 cars. [source: Volvo]

Topics: volvo, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Mazda’s RX-7 and RX-8 rotary sports car are two of the most beloved sports cars from Japan. Aside from their terrific road balance and agility, these sports cars are powered...
by - December 8, 2016
Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries