Volvo planning to reduce the number of models it offers in the U.S.

Article by Christian Andrei, on January 27, 2011

According to the latest reports, it appears that Volvo will slash the number of models it offers in the U.S. and will focus on its best-selling vehicles in order to improve its declining sales. Doug Speck, head of Volvo's operations in the U.S said that the Swedish manufacturer will have five or six models in its U.S. lineup. Apparently, the manufacturer wants to focus on the key segments with significant volume potential.

Some of the discontinued models will include the V50 station wagon, due to the fact that consumers changed in taste from wagons to crossovers. Volvo will focus on the new S60 sedan and the XC60 and XC90 crossovers. For those who don’t know, Volvo sales declined since 2004 in the United States, when the manufacturer sold 139,384 cars.

Last year, the Swedish manufacturer sold only 53,948 vehicles. Volvo offers as many models in the United States as Volkswagen, but the German manufacturer showed some impressive sales last year and sold 256,830. Focusing on fewer models is a good idea, said Michelle Krebs, an analyst at Edmunds. This means that Volvo might still get those numbers.

Volvo Cars introduced during the 2008 Paris Motor Show the economical versions of three of its diesel models. The first is the C30 which revealed a fuel consumption rating estimated at 4.4 litres/100 km.

The next two are the S40 and V50, both of which have fuel consumption at 4.5 litres/100 km. In terms of CO2 emissions, the C30 has 115 g/km of CO2 emission while the V50 reveals emissions of 118 g/km. As such, the C30 and the V50 have the best CO2 emission figures for their class.

C30, S40 and V50 will all be equipped with an exclusive set of features aimed at improving efficiency. It will also come with the DRIVe emblem to suggest that its environmental features have been upgraded.

The DRIVe models are founded on the Volvo C30 Efficiency concept that originally made its debut during the 2007 Frankfurt Motor Show. The measures implemented that have shown to lower the CO2 emissions will be in the production versions of the C30, S40 and V50 before the year ends.

Volvo Cars President and CEO Fredrik Arp shares that the company wanted to show that having low CO2 emissions was not limited to small diesel cars. By building the Volvo V50 DRIVe to have CO2 emission levels below 120 g/km, the company is giving consumers the option to make an active choice when it comes to helping the environment, he adds.

Topics: volvo, united states

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