Volvo plans to skip major auto shows in 2015, will still be present in Detroit and Geneva

Article by Christian Andrei, on December 17, 2014

Volvo will rely more on direct marketing than on auto shows to persuade people to purchase its offerings. As part of its new marketing strategy, Volvo will not participate in all but one auto shows per region. Volvo has identified the Detroit and Geneva auto shows as the events it would take part. The carmaker will also choose between the Shanghai or Beijing auto shows.

This means that Volvo would not be seen in other auto shows in the United States like the New York, Los Angeles and Chicago events, and Europe like the Frankfurt and Paris occasions.

Volvo sales chief Alain Visser told Bloomberg that the carmaker will do things that are unexpected in the auto industry, adding the company needs to "stand out and challenge things." The decision not to take part in major auto shows contrasts that of the strategy by German luxury carmaker BMW, Audi and Mercedes to boast, especially in emerging markets.

For instance, Audi participates in all major auto shows like those in Paris, Geneva and Shanghai. Audi even build temporary free-standing exhibition halls for displaying its latest models at the last two events in Frankfurt.

Audi sales chief Luca de Meo remarked, “when we go there, we try to be the best," referring to the carmaker’s tendency to splurge during auto shows. He noted that Audi view auto shows as very important platforms.

On the other hand, Volvo will also commence online sales of vehicles online as it launches new models. Online sales will be gradually introduced, with a larger budget allocated for digital advertising.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries